Nespresso launches Cloud World immersive activation in Sydney and Auckland

Nespresso Australia, in partnership with creative agency Emotive, has launched ‘Cloud World,’ an immersive activation in Sydney and Auckland to celebrate the release of the new Vertuo Up machine.

In Sydney, the event was inaugurated by chef Khanh Ong at the Nespresso Pitt St boutique, featuring his signature Nespresso Coconut Pandan Cloud recipe. The eight-week activation includes guided tastings by coffee experts and a limited-edition menu developed with the team at Maybe Sammy, including the Vacanza Queen Cloud Latte and Sicilian Wedding Lemonade.

Evening events, termed ‘Nespresso Martini Hour,’ feature the Pop Star Martini and light bites from women’s empowerment partner Two Good Co. In Auckland, the activation has transformed Bar Albert into a rooftop event space featuring Fairy Bread Iced Lattes and music.