Nestlé Ghana launches nationwide Cerelac consumer promotion

Nestlé Ghana has launched the Cerelac Akyɛdeɛ Pa promotion, marking the brand’s first national consumer campaign in the country. Unveiled at the Labadi Beach Hotel in Accra on August 21, 2026, the initiative aims to reward the loyalty of mothers, caregivers, and families who use Cerelac for complementary feeding.

The promotion offers various prizes, including instant cash, mobile money rewards, and educational scholarships, the latter of which was timed to coincide with the back-to-school period. Additionally, two families will win a grand prize consisting of an all-expenses-paid trip to Mauritius, covering travel and accommodation.

Company representatives stated that the campaign is a way to recognize consumer trust and provide tangible value back to the community. Deborah Kwabla, Corporate Communication and Public Affairs Manager for Nestlé Ghana, noted the product's role in supporting children from six months of age, while emphasizing the brand's use of local content.