Nestlé Japan launches new kotone coffee maker

Nestlé Japan is launching a new high-end coffee maker, the ‘kotone’, as part of its strategy to boost the Nescafe Gold Blend brand. The device, which will be available starting October 1 via online stores and select retailers, features a slim design tailored to Japanese living spaces and a significantly quieter operation compared to previous models in the Barista series.

A key innovation is the introduction of a replaceable ‘coffee tank’ designed to maintain airtightness and prevent moisture from affecting the coffee quality. The product was developed over four years in collaboration with designer Naoto Fukasawa and teamLab. Nestlé aims for the ‘kotone’ to account for 30% to 40% of all Barista series shipments. The launch also serves as a precursor to the 60th anniversary of the Gold Blend brand next year.