Nestlé to sell vitamins business for $1 billion and expand in Brazil

Nestlé has agreed to sell its mainstream vitamins, minerals, and supplements (VMS) business, known as the Holistic Health platform, to the US private equity firm Yellow Wood Partners for $1 billion. The deal includes seven major brands: Nature’s Bounty, Osteo Bi-Flex, Ester-C, Gard, Nuun, Puritan’s Pride, and Sisu, as well as Nestlé’s US private-label supplement operations and related manufacturing and distribution assets. The business generated approximately $1.2 billion in sales in 2025.

CEO Philipp Navratil stated the divestment is a key step in the company’s strategic transformation to focus on high-growth areas where Nestlé holds a competitive advantage, such as coffee, petcare, and premium nutrition. Nestlé will retain its premium, science-led VMS brands, including Solgar and Pure Encapsulations. The transaction is expected to close by the first half of 2027, subject to regulatory approvals.

In a separate strategic move in Brazil, Nestlé announced an investment plan of approximately CHF 310 million (roughly R$ 2 billion) in its Nutrition and Health division through 2028. A major component of this plan is the construction of a new infant formula manufacturing facility in Ituiutaba, Minas Gerais, which is expected to begin operations in the second quarter of 2028 and create approximately 100 direct jobs.