Netflix advertising revenue projected to exceed $6 billion by 2027

Netflix is experiencing rapid growth in its advertising business, with its ad-supported tier now reaching over 250 million monthly active viewers. This is a significant increase from 190 million reported last November.

Management anticipates advertising revenue will approximately double in 2026 to reach $3 billion. Analysts and projections suggest this growth could continue, potentially surpassing $6 billion in 2027. This expansion is driven by a growing viewer base, an increasing international footprint, and the potential for higher ad revenue per viewer, which currently sits at approximately one dollar per month.

To further expand its reach, Netflix plans to launch its ad-supported plan in 15 additional countries starting in 2027, including markets such as Sweden, Poland, Indonesia, and the Philippines. In regions where the plan is currently available, more than 60% of new sign-ups choose the ad-supported tier, and over 80% of those members watch weekly.