Netflix and Stella Artois launch global campaign for ‘The Gentlemen’

Netflix and Stella Artois have launched ‘The Gentlemen’s Serve’, a global marketing campaign centered around the second season of the series ‘The Gentlemen’. This initiative marks the first brand partnership for the series and represents the first multi-market collaboration under the long-term agreement between Netflix and Anheuser-Busch InBev.

The campaign features series protagonist Theo James alongside Stella Artois ambassador David Beckham. It utilizes a concept that links the high-stakes rituals of the show's aristocracy with the brand's five-step beer serving ritual. The campaign includes a main film titled ‘The Auction’ and various social media content.

To extend the experience beyond digital screens, Netflix will transform the historic Marlborough Pub in London into a themed space from September 3 to September 5. Visitors will be able to engage with the show's universe through hidden messages, limited-edition products, and themed experiences. The campaign is being rolled out across several markets, including the United Kingdom, the United States, Canada, Brazil, Colombia, Mexico, South Africa, and South Korea.