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Netflix expands vertical video ‘Clips’ feed to new markets
Netflix is expanding its new ‘Clips’ feature, a vertical video feed designed for mobile users, to additional international markets including Italy, Spain, and Norway. The feature allows users to scroll through short, personalized snippets of movies, series, and specials from the platform’s catalog, similar to the interface of TikTok, Instagram Reels, or YouTube Shorts.
The goal of the redesign is to streamline content discovery and reduce the friction of browsing. Users can watch approximately 30-second clips, add titles to their personal lists, or share specific moments via messaging and social media apps. The feed is algorithmically driven, tailoring recommendations to individual viewing habits.
Netflix plans to expand the Clips functionality in the future to include podcasts, live content, and genre-based filters. This strategic move is part of a broader effort to engage younger audiences and compete more directly with platforms like YouTube for viewer attention and creator partnerships.
Entities
Disney+ · Elizabeth Stone · Instagram · Netflix · Spain · TikTok · YouTube
Claims
What the coverage asserts, and how many sources carry each claim.
- [○ 1 SOURCE] Netflix tested the feature in 14 international markets before the Spanish release. www.que.es
- [○ 1 SOURCE] The ‘Clips’ feature provides 30-second vertical video snippets tailored to user preferences. www.que.es
- [○ 1 SOURCE] Netflix has launched a vertical video feature called ‘Clips’ in Spain. www.que.es