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Netflix secures exclusive rights to Ibai Llanos’ La Velada del Año through 2029
Netflix has secured exclusive live streaming rights for La Velada del Año, the massive boxing and entertainment event created by Spanish streamer Ibai Llanos. The three-year agreement covers the 2027, 2028, and 2029 editions.
Since its inception in 2021, the event has grown from a small concert venue production in Barcelona to a global phenomenon capable of filling major Spanish stadiums like the Santiago Bernabéu and La Cartuja. The show combines amateur boxing matches between digital creators with live musical performances.
Audience metrics highlight the event's scale: the fifth edition in 2025 reached a peak of 9.3 million concurrent viewers, while average viewership grew from approximately 1 million in 2021 to over 6 million in 2026. Previously, the event was primarily broadcast on Twitch, with recent expansions to YouTube and TikTok. This move to Netflix marks a significant shift in distribution, aiming to leverage the platform's global reach for the Spanish-speaking community.
Entities
Ibai Llanos · La Velada del Año · Netflix · Spain · Twitch · Velaris-Kena Productions · YouTube
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 3 SOURCES] Average viewership grew from approximately 1 million in 2021 to more than 6 million in 2026. enterados.pe · ppc.land · www.whats-on-netflix.com
- [● 3 SOURCES] The streaming deal covers the 2027, 2028, and 2029 editions of the event. enterados.pe · ppc.land · www.whats-on-netflix.com
- [● 3 SOURCES] The 2025 edition of La Velada del Año reached a peak of 9.3 million concurrent viewers. enterados.pe · ppc.land · www.whats-on-netflix.com
- [● 3 SOURCES] Creator Ibai Llanos stated that moving the event to Netflix allows it to grow larger while maintaining its community connection. enterados.pe · ppc.land · www.whats-on-netflix.com
- [● 3 SOURCES] Netflix has secured exclusive live streaming rights for La Velada del Año. enterados.pe · ppc.land · www.whats-on-netflix.com