Netflix series ‘Cien años de soledad’ generates 525 billion pesos for Colombia

The Netflix adaptation of Gabriel García Márquez’s ‘Cien años de soledad’ has generated an economic impact of more than 525 billion Colombian pesos (approximately 160 million USD) in Colombia. According to data released by Netflix, this figure accounts for direct production spending and the effect on the entire supply chain.

The production utilized local technical capacity and labor, supported by the country’s audiovisual incentives, such as the Audiovisual Investment Certificate (CINA) administered by Proimágenes, which provides a 35% tax discount on audiovisual services.

The series was primarily filmed in the Tolima department, where a set representing the mythical town of Macondo was constructed. For the second part of the production alone, more than 850 people were employed between the cast and technical crew. The project’s reach extended across more than 15 departments, engaging over 970 local businesses and suppliers in sectors including construction, hospitality, and transportation.