Netflix series ‘Tires’ sparks workwear trend with fictional brand

The fictional Valley Forge Automotive Center, a brand created by Shane Gillis for the Netflix series ‘Tires’, has become a significant fashion phenomenon among automotive enthusiasts. The brand’s logo has appeared frequently on hats and heavy canvas jackets, tapping into the growing workwear trend.

The success of the brand is attributed to its authentic aesthetic, which mimics the raw, utilitarian look of independent garages in the American Rust Belt. By using an oval patch with simple typography and a faded color palette, the brand offers a sense of authenticity that resonates with car enthusiasts and streetwear fans alike.