Netflix streaming hits fail to meet viewership benchmarks

Analysis of Netflix’s summer film slate indicates a lack of major streaming hits. According to Nielsen data, not a single Netflix original film released between May and August this year achieved more than 20 million U.S. TV hours in a single week.

This 20-million-hour mark is considered a benchmark for a streaming hit on the platform. The data suggests that Netflix’s straight-to-streaming film releases during this period failed to meet this threshold, highlighting a potential gap in high-performing original content for the summer season.