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[BUSINESS] · Brazil, Colombia, Peru · 8 sources

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Part of situation: North American streaming advertising market evolution (7 clusters)

Netflix targets 10% revenue from advertising by 2030

Netflix Ads streaming advertising programmatic media interactive advertising ad-supported plans

Netflix is accelerating its advertising business expansion, aiming for ad revenue to constitute approximately 10% of its total revenue by 2030. The company expects to reach US$ 3 billion in advertising revenue by the end of 2026.

During the third edition of the Behind The Streams event in Brazil, Netflix Ads President Amy Reinhard detailed several technological and regional advancements. Globally, the ad-supported tier has reached over 250 million monthly active viewers. In Brazil, the ad-supported model is highly popular, accounting for more than 65% of new subscriptions.

New features include the launch of interactive ads in Brazil next month, currently being tested by brands such as McDonald’s and Nubank. Looking toward 2027, Netflix plans to introduce Creative Fusion, which uses artificial intelligence to adapt advertisements to the visual identity and context of specific shows and films. Additionally, the ad-supported plan will expand to Colombia and Peru in March 2027.

Entities

Amy Reinhard · Brazil · McDonald’s · Netflix · Nubank

Claims

What the coverage asserts, and how many sources carry each claim.

  • [○ 1 SOURCE] The company expects to reach approximately US$ 3 billion in advertising revenue by the end of 2026. valor.globo.com
  • [○ 1 SOURCE] McDonald’s and Nubank are currently testing interactive ad solutions in Brazil. www.meioemensagem.com.br
  • [○ 1 SOURCE] Netflix aims for advertising to account for approximately 10% of total revenue by 2030. valor.globo.com
  • [○ 1 SOURCE] Colombia and Peru will receive the Netflix ad-supported plan starting March 1, 2027. invoga.com.br
  • [○ 1 SOURCE] In Brazil, more than 65% of new subscribers choose the ad-supported plan. valor.globo.com
  • [● 2 SOURCES] The global ad-supported plan has over 250 million monthly active viewers. valor.globo.com · www.meioemensagem.com.br
  • [○ 1 SOURCE] Interactive ads will launch in the Brazilian market next month. www.meioemensagem.com.br
  • [○ 1 SOURCE] The company will implement AI-driven Creative Fusion in 2027 to adapt ads to content context. www.meioemensagem.com.br

Sources

Netflix Ads anuncia evolução em mensuração e tecnologia na terceira edição do Behind The Streams [invoga.com.br]
Como a Netflix planeja fazer a publicidade chegar a 10% da receita até 2030 [valor.globo.com]
Netflix Ads apresenta novas soluções para marcas e abre temporada de parcerias para 2027 - EP Grupo | Conteúdo, eventos e negócios em licensing [epgrupo.com.br]
Após polêmica com concorrentes, Globo prepara evento para apresentar novidades de 2027 [oantagonista.com.br]
Netflix detalha avanços em ads e projeta crescimento em receita [www.meioemensagem.com.br]
O silêncio como estratégia: por que o apagão da EBC é uma ameaça ao direito à informação | Observatório da Imprensa [www.observatoriodaimprensa.com.br]
Nubank faz graça para público lembrar do nome do estádio do Palmeiras [valor.globo.com]
Anunciar ficou mais caro em 2026, e a fatura explica só parte do aumento [oglobo.globo.com]