Netflix transforms ‘La Casa de Papel’ into a global phenomenon

The series ‘La Casa de Papel’ transitioned from a standard television production on Antena 3 to a global phenomenon following its acquisition by Netflix. While the show maintained respectable viewership on linear television, with initial ratings around 25.1%, audience numbers declined toward the end of its original run on the Spanish network.

Netflix’s decision to acquire the rights and distribute the series internationally transformed the production into a worldwide success, significantly impacting global pop culture and tourism.