Netflix viewership drops 39% as FIFA World Cup dominates screens

Netflix reported a continued decline in its weekly global streaming numbers for the third straight week through July 12, with overall views down more than 39% compared with the same period last year. The drop follows earlier declines of 46% through July 5 and 22% through June 28, as the ongoing FIFA World Cup has drawn audiences to live soccer coverage across broadcast and streaming platforms worldwide.

During this period, the platform’s top‑performing titles included "Enola Holmes 3" with 12 million views, while foreign‑language hits such as the French thriller "Nothing to Lose" led the non‑English movie chart. Netflix’s metrics highlight how major sporting events can significantly shift viewer attention away from on‑demand entertainment.