Netherlands streaming services surpass TV revenue as subscription prices climb

Netherlands streaming revenue TV subscription decline Netflix price increase gaming subscription comparison consumer entertainment costs

Streaming services in the Netherlands generated more revenue than traditional TV for the first time in Q1 2026, according to Telecompaper. Revenue from on‑demand platforms rose 10 % to about €301 million, while basic TV packages fell 3.5 % to €291 million. Netflix’s price increase in late 2025 boosted its market share to just over 15 % of the total TV‑video market, keeping it the revenue leader, while platforms such as Videoland and HBO Max grew faster.

The broader consumer market for TV and video grew 1 % year‑on‑year. Cable operators Ziggo and KPN felt pressure from the subscriber decline; Ziggo began adding ESPN channels to its bundles as a mitigation step.

At the same time, Dutch households face rising costs for digital entertainment. A €15‑per‑month budget buys a single streaming tier (e.g., Netflix Standard €13.99, Disney+ Standard €11.99, HBO Max Premium €16.99 plus optional sports add‑on) but provides access to hundreds of games through subscriptions such as Xbox Game Pass Ultimate (€20.99 after a 25 % cut) or PlayStation Plus Premium (€16.99). Typical households now spend €45‑70 per month on multiple streaming services, a level exceeding the cost of a full cable package a decade ago.

Sources

Streamingdiensten boeken voor het eerst meer omzet dan tv [nieuws.nl]

about 1 month ago

Gameabonnement of streamingdienst: waar moet jouw 15 euro per maand naartoe? [www.welingelichtekringen.nl]

29 days ago