Netshoes secures three-year sponsorship for São Silvestre race

Netshoes, a major Brazilian sports lifestyle e-commerce platform, has secured a three-year sponsorship deal for the São Silvestre International Race. The agreement includes managing the official race store and selling licensed products.

The partnership aims to strengthen Netshoes' presence in the running category, which saw sales growth of nearly 40% in the second quarter of this year. The race, traditionally held on the last day of the year in São Paulo, expects to host approximately 55,000 athletes.

Cláudio Corrêa, commercial vice-president of Fundação Cásper Líbero, noted that the selection of Netshoes was a strategic and exclusive move. The company plans to implement special activations, such as personalizing medals with athletes' names and performance times.