Network18 promotes Ganesh Iyer to Chief Marketing Officer

Network18 has announced a leadership restructuring aimed at expanding its branded content, intellectual property, and marketing functions. Ganesh Iyer, previously the Chief Brand Officer, has been promoted to Chief Marketing Officer. In this expanded role, Iyer will oversee marketing strategy across various business clusters, including EBN, ILC, News18 Studio, Firstpost, Moneycontrol, Network18 Connected, and Creator18. Marketing heads across these brands will now maintain a dotted-line reporting relationship to him to foster greater integration.

Additionally, Mihir Bhatt, who joined the company in April as Chief Content Officer for News18 Studio, has taken on an expanded role as Chief Content Officer for Branded Content. Bhatt will lead branded content initiatives across the News18 Studio, EBN, and ILC teams. This move is intended to increase ownership across the Studios team from the ideation phase through to execution.