Neuquén ski resorts host BMW showcase and promote winter tourism

BMW Group Argentina set up a winter‑season exhibition at the Cerro Bayo ski resort near Villa La Angostura in Neuquén Province. The brand displayed xDrive‑equipped X3 and X6 models, a BMW R 1300 GS Adventure, and offered visitors free VIP parking, exclusive event invitations, discounts on an Exclusive Pass and complimentary two‑night stays at Lakeview Villa for buyers of the Serie 7 or X7. Guests staying at the nearby Las Balsas Relais & Châteaux could also receive upgrades on accommodation and dining.

Meanwhile, the nearby town of Villa Pehuenia‑Moquehue is being promoted as a family‑friendly winter destination in the Patagonian Cordillera. Visitors can access the affordable Batea Mahuida snow park, enjoy snowshoeing, ski and snowboard lessons, and explore snow‑covered Araucaria forests, glacier‑fed lakes and local Mapuche culture. The area highlights regional cuisine featuring piñón, trout, Patagonian lamb and craft beers, and offers guided hikes, bird‑watching and photography opportunities.

Both initiatives aim to attract tourists to Neuquén’s winter attractions, combining automotive branding with broader regional tourism promotion.