New Balance Launches 950 Sneaker with Cooper Flagg and 1954 Retro Runner

New Balance introduced the 950, a basketball‑inspired lifestyle shoe that blends mid‑80s design cues with modern leather and suede construction. The model features a wide toe box, a padded “N” logo, and a basketball label on the tongue. The global launch campaign stars NBA player and brand ambassador Cooper Flagg, who highlighted the shoe’s connection to family and the sport.

In parallel, the brand unveiled the 1954, a new runner that merges a 1906‑inspired mesh upper with the silhouette of the 2002 model. It includes premium mesh, suede overlays, ABZORB cushioning in the forefoot, and is offered in three colorways—Sea Salt, Slate Grey, and Black. The 1954 will be released in July 2026 worldwide at a retail price of $190.