New Balance to release Made in USA 990v7 on November 6

New Balance has announced the upcoming release of the Made in USA 990v7, the latest model in its long-standing 990 series. Scheduled for launch on November 6, the footwear is developed under the design philosophy “Memories from the Future,” blending classic aesthetics with modern technical updates.

The shoe features an upper constructed from pig suede, breathable mesh, leather accents, and synthetic suede swaybars. For enhanced performance, the midsole utilizes a refined FuelCell foam for improved cushioning and energy return, alongside ENCAP technology, a CR device, and a new TPU midfoot shank to support stability and smooth movement.

In Japan, the model will be priced at 49,500 yen. While New Balance Harajuku will offer standard sales, other select locations and the official online store will conduct lottery-based sales for myNB members (Bronze level or higher). To prepare for the launch, New Balance Harajuku will host a trial event from October 23 to December 7, allowing customers to test the fit.