New car brands face service network challenges in Italy

New automotive brands such as MG, BYD, Omoda, and Lynk & Co are rapidly gaining market share in Italy through aggressive pricing and high-tech features. However, these emerging players face a significant challenge regarding their after-sales service networks.

While these vehicles offer advanced driver assistance systems and sophisticated electronics, the physical infrastructure for repairs remains underdeveloped. Owners often face long wait times and limited access to specialized workshops capable of handling complex electronic diagnostics and sensor recalibrations. To address this gap, the market is increasingly relying on high-level multi-brand certified service centers to provide the necessary technical expertise.