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[CULTURE] · Japan · 3 sources

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New Era announces multiple brand collaborations for 2026

New Era is launching several collaborative headwear collections. In partnership with the brand DISCOVERED, the ‘MANY VARIATION THIRTY’ project will release a series of caps based on the 9THIRTY™ and 9FIFTY™ models. These items, which aim to blend reality with craftsmanship, will be available for pre-order starting October 23, 2026, via the JOINT WORKS online store, with general sales following on November 7.

Additionally, jewelry and accessory brand JAM HOME MADE is collaborating with New Era on a 9THIRTY™ Blackletter cap. The design features a reimagining of classical European Old English typography using Japanese Katakana characters. This collection is scheduled for pre-order starting October 23, 2026, and will be sold through the JAM HOME MADE online shop, their Tokyo store, and ZOZOTOWN.

Entities

DISCOVERED · JAM HOME MADE · JOINT WORKS · New Era