New Era announces new collaborations with Bridgestone Sports and Mary Quant

Headwear brand New Era is launching new collaborative product lines in Japan.

Bridgestone Sports will release two golf cap models on September 12, 2026. The collection includes the ‘940 Casual Cap’ priced at 7,480 yen and the ‘950 Flat Brim Cap’ priced at 9,900 yen.

Additionally, Mary Quant Cosmetics is launching its third collaboration with New Era on September 16, 2026. This collection expands beyond caps and backpacks to include apparel such as hoodies and blousons, as well as various bags and pouches featuring signature daisy and logo designs.