New Era to open Tokyo Marunouchi store in mid-September

New Era is scheduled to open its seventh Tokyo location, New Era Tokyo Marunouchi, in mid-September 2026. The new store will be situated within Echika fit Tokyo, a commercial facility directly connected to Tokyo Station.

The shop will feature a wide selection of products, including the brand’s signature curved visor caps, accessories such as bags, socks, and travel goods, and items from the New Era Black Label apparel collection. The store design emphasizes an open atmosphere with glass walls and digital signage to showcase the brand's aesthetic.

To commemorate the opening, the retailer will release a limited-edition 9THIRTY cap priced at 4,620 yen, featuring the shop name embroidered on the front and the brand name on the back. The store will offer extended operating hours, staying open until 22:00 on weekdays and until 21:00 on weekends and holidays.