New generation of influential 'it girls' emerges across fashion and sports

A new generation of ‘it girls’ is emerging, characterized by influence that transcends single industries such as fashion, sports, music, and film. Unlike previous generations, these figures leverage digital presence to blur the lines between traditional career paths and social media influence.

Model Alex Consani is highlighted as a key figure, transitioning from an internet personality to a major fashion icon through roles in Gucci campaigns and participation in the Met Gala host committee. Similarly, tennis star Coco Gauff exemplifies this trend, extending her influence beyond the court through high-profile collaborations with brands like New Balance and Miu Miu.