New Holland expands technology and training initiatives in Brazil

New Holland is expanding its technological presence and educational reach in Brazil. At the Expointer agricultural fair, the company showcased new machinery specifically designed for rice cultivation, including the T5.110 tractor and the CR7+ Arrozeira harvester, which utilizes artificial intelligence for automation. The brand also highlighted its FieldOps digital platform, designed to provide real-time connectivity between customers and their agricultural operations.

In addition to hardware advancements, New Holland has invested R$ 2.8 million to establish a training center in Uberaba, Minas Gerais. Located at the University of Uberaba (Uniube) 'Cidade do Agro' complex, this center aims to bridge the gap between academic learning and practical agribusiness needs. The facility will provide training for approximately 8,000 students annually, utilizing real-world equipment such as tractors, harvesters, and sprayers, alongside cockpit simulators to prepare professionals for increasingly complex agricultural technologies.