New influence marketing initiatives emerge in Brazil

New initiatives are emerging in the Brazilian influence marketing sector, focusing on authenticity and specialized professional profiles.

Elian Gallardo, a professional with experience placing models in international brands such as Saint Laurent and Dior, is developing an ‘Ambassadors’ project. The initiative aims to connect women from diverse professional backgrounds and life stories with brands, fashion, and lifestyle products, moving beyond traditional social media metrics to prioritize personal identity and established histories.

Simultaneously, the Brasília Influencers Community has launched in the Distrito Federal. This initiative seeks to unite creators, communicators, and marketing professionals to foster strategic communication. The community intends to facilitate networking, lectures, and collaborative projects, emphasizing organic connections and genuine digital authority over mere follower counts.