New Jersey Gov. Sherrill signs laws curbing grocery price discrimination and lowering business filing fees

Governor Mikie Sherrill signed the Fair Price Protection Act, which prohibits retailers from using shoppers' personal data, online activity, location or purchase history to set different prices for identical grocery items and other necessities. The law bans "surveillance pricing," bars new electronic shelf‑label pricing for a year, and allows existing labels to remain in use. The governor said, "New Jersey families are already feeling the pressure of higher costs. The last thing they need is companies secretly using their personal data to charge them more than someone else for the exact same product."

In a separate bill, Sherrill also approved a bipartisan measure that reduces business formation and filing fees by up to $25. Incorporation fees for corporations drop from $125 to $100, nonprofit certificates fall from $75 to $50, and annual report fees are set at $75 for most entities. Supporters argue the cuts will stimulate entrepreneurship and job creation despite an estimated $4.1 million loss in state revenue. Both measures took effect on July 1.