New Look partners with Macmillan Cancer Support

Fashion retailer New Look has announced a multi-year partnership with Macmillan Cancer Support to raise funds for individuals living with cancer in the UK. The collaboration follows a company-wide vote in which New Look employees selected Macmillan as the brand’s new charity partner.

The partnership is a component of the retailer’s ‘Kind to our Core’ strategy, specifically under its ‘Inclusive Culture’ pillar. Customers can contribute to the cause through in-store donations at the till or via a dedicated online fundraising page.

Initial fundraising efforts by staff have already raised several thousand pounds through activities such as bake sales and the sale of charity pin badges. The long-term programme aims to expand engagement and awareness through collaborative initiatives between the retailer and the charity.