New Look reopens refurbished Bristol store with new concept

Fashion retailer New Look has reopened its refurbished 9,044 sq ft store at Cribbs Causeway in Bristol. The reopening features the debut of the brand’s first ‘915’ concept, which includes a dedicated entrance designed to provide younger shoppers with an independent environment to explore fashion.

The updated store layout showcases the latest womenswear, footwear, and accessories collections. As part of a broader omnichannel strategy, the location also includes a returns kiosk to facilitate more convenient online returns and exchanges.

This investment follows several recent refurbishments and openings across the UK, including locations in Lakeside, Milton Keynes, Stoke-on-Trent, and a large concept store at the Metrocentre. The retailer is currently supporting its digital growth with a £30m investment in digital capabilities and the expansion of its Club New Look loyalty scheme.