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New Lord of the Rings film sparks tourism boom in New Zealand
Filming for the upcoming movie ‘The Lord of the Rings: The Hunt for Gollum’ has commenced in Wellington, New Zealand. Directed by and starring Andy Serkis as Gollum, the film is scheduled for release in late 2027.
Despite the delayed release, the production has triggered a surge in ‘anticipation travel.’ According to the travel portal Expedia, global searches for accommodations in Wellington have increased by 70 percent since filming began. The fantasy saga remains a primary driver for film tourism, with 27 percent of travelers interested in filming locations seeking to visit Tolkien’s world, surpassing interest in shows like ‘Emily in Paris’ and ‘Yellowstone.’
Popular destinations for fans include Mount Victoria, Kaitoke Regional Park, the Hutt River, and Harcourt Park.
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Andy Serkis · Expedia · J.R.R. Tolkien · New Zealand · Wellington