New sponsorship deals announced for NASCAR O’Reilly Auto Parts Series

Alpha Prime Racing and Young’s Motorsports have announced new sponsorship partnerships for upcoming NASCAR O’Reilly Auto Parts Series races.

OptiWize 10-N-1, a women-founded joint-health company, will serve as the primary sponsor for Lavar Scott and the No. 45 Ford Mustang at Talladega Superspeedway. The partnership includes a distinctive paint scheme and a fan activation event in the NASCAR midway featuring product sampling and a pit stop challenge.

Centurion, a provider of secure construction and infrastructure solutions for government and defense sectors, will make its NASCAR debut supporting Ryan Ellis and the No. 02 Young’s Motorsports Chevrolet. The sponsorship will take place during the IAA and Ritchie Bros. 250 at Martinsville Speedway on October 31, 2026.