New Sunrise holds Iceworks 26 conference in Las Vegas

New Sunrise held its Iceworks 26 conference in Las Vegas, bringing together 350 delegates, including members, suppliers, and industry leaders. The five-day event, held at the Bellagio Hotel from July 27 to 31, focused on themes of proactive leadership and navigating uncertainty.

Managing Director Steve Cardinale encouraged leaders to view uncertainty as a call to action to test ideas and adapt quickly. Key strategic priorities discussed for the network include food and beverages, loyalty programs, digitalisation, and value. Joe Alessi, National Merchandise Manager, noted that the New Sunrise network is currently growing at twice the rate of the measured market, with specific targets set for 2030.

Operational updates included the continued rollout of the My Sunrise rewards app to bridge physical and digital shopping experiences, as well as new turnkey solutions to improve bakery and hot food offerings. The company also highlighted extensive operational support provided to members, including training and category reviews.