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New York Mets Sign First MLB Prediction Market Deal with Novig
The New York Mets have struck a multi‑year partnership with Novig, becoming the first Major League Baseball franchise to partner with a sports prediction‑market platform. Novig, a peer‑to‑peer exchange founded in 2021 by Harvard graduates Jacob Fortinsky and Kelechi Ukah and backed by Pantera Capital, has raised more than $105 million and launched its service in January 2024.
Under the agreement, Novig branding will appear throughout Citi Field, on the jumbotron, during television broadcasts and in digital fan experiences. The deal also gives Mets fans access to special contests, promotions and interactive content created for the partnership. Novig is designated an MLB Authorized Prediction Market, obliging it to follow league‑wide integrity safeguards that ban high‑risk markets such as bets on single pitches, umpire calls or one‑off managerial decisions. MLB cited recent gambling‑related incidents involving two Cleveland Guardians pitchers in 2025 and a lifetime ban for Padres infielder Tucupita Marcano in 2024 as context for the new safeguards.
Entities
Jacob Fortinsky · Kelechi Ukah · Lew Sherr · Major League Baseball · New York Mets · Novig
Claims
What the coverage asserts, and how many sources carry each claim.
- [○ 1 SOURCE] Novig has raised more than $105 million in funding and employs about 50 people, based in Manhattan, New York City. www.themirror.com
- [● 3 SOURCES] Novig is a peer‑to‑peer sports prediction market that matches fans against each other rather than operating as a traditional sportsbook. fortune.com · dnyuz.com · www.themirror.com
- [○ 1 SOURCE] Novig was founded in 2021 by Harvard graduates Jacob Fortinsky and Kelechi Ukah. www.themirror.com
- [● 3 SOURCES] Novig is designated an MLB Authorized Prediction Market and must comply with league integrity rules that forbid high‑risk markets such as single‑pitch or umpire‑call bets. fortune.com · dnyuz.com · www.themirror.com
- [● 3 SOURCES] Novig branding and signage will be displayed throughout Citi Field, on the jumbotron, in broadcasts and digital content. fortune.com · dnyuz.com · www.themirror.com
- [● 3 SOURCES] The New York Mets signed a multi‑year partnership with Novig, becoming the first MLB franchise to have a prediction‑market partner. fortune.com · dnyuz.com · www.themirror.com
- [● 2 SOURCES] Novig is designated an MLB Authorized Prediction Market and must follow league integrity safeguards that prohibit markets on single pitches, umpire calls, or managerial decisions. fortune.com · dnyuz.com
- [● 3 SOURCES] The partnership includes Novig branding and signage throughout Citi Field and on Mets broadcasts. fortune.com · dnyuz.com · www.themirror.com
- [● 3 SOURCES] The New York Mets entered a multi-year partnership with Novig, making them the first MLB team to have a prediction market partner. fortune.com · dnyuz.com · www.themirror.com
- [● 3 SOURCES] The partnership gives Mets fans access to contests, promotions, and digital content created for the Novig collaboration. fortune.com · dnyuz.com · www.themirror.com
- [● 2 SOURCES] MLB previously faced gambling‑related incidents, including federal charges against two Cleveland Guardians pitchers in 2025 and a lifetime ban for Padres infielder Tucupita Marcano in 2024. fortune.com · dnyuz.com
- [○ 1 SOURCE] Novig has raised over $105 million across multiple funding rounds. www.themirror.com