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New York Yankees host annual Seinfeld-themed George Costanza night
The New York Yankees hosted their third annual ‘Seinfeld’-themed promotion at Yankee Stadium during a game against the Houston Astros. The event featured a bobblehead giveaway for the first 18,000 fans, depicting the character George Costanza holding a calzone, a reference to the television episode ‘The Calzone.’
To complement the collectible, the stadium offered themed food items, including eggplant calzones and a ‘Hovering Angel’ chocolate eclair sundae. Despite inclement weather and storms, large crowds gathered outside the stadium to secure the memorabilia.
The promotion involves a lengthy production process that requires approval from Warner Bros. and coordination with actor Jason Alexander, who portrays Costanza.
Entities
George Costanza · Houston Astros · Jason Alexander · New York Yankees · Warner Bros.