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[SPORTS] · New Zealand, Australia, United States · 2 sources

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New Zealand Olympic Committee appoints Droga5 ANZ for LA28

New Zealand Olympic Committee Droga5 ANZ Los Angeles 2028 Olympic Games brand strategy

The New Zealand Olympic Committee has appointed advertising agency Droga5 ANZ, a part of Accenture Song, to develop the brand strategy and creative campaign platform for the New Zealand Team ahead of the Los Angeles 2028 Olympic Games.

The agency will lead the creation of a new campaign designed to represent the spirit and pride of the New Zealand Team on a global stage. The campaign is scheduled to launch in July 2027, one year prior to the commencement of the Games, which are set to take place from July 14 to July 30, 2028.

Entities

Accenture Song · Droga5 ANZ · Los Angeles 2028 Olympic Games · New Zealand Olympic Committee

Sources

Droga5 ANZ wins New Zealand Olympic Committee for LA 2028 [www.mediaweek.com.au]
Droga5 appointed by NZ Olympic Committee for LA28 campaign [mumbrella.com.au]