Pokémon GO marks 10‑year milestone with 1 billion downloads and global celebrations

The mobile game Pokémon GO celebrated its 10th anniversary in July 2026. Scopely, which acquired Niantic’s games business for $3.5 billion in 2025, highlighted that the title has been downloaded more than 1 billion times, reached over 800 million players, and generated more than $1 billion in revenue in 2025. Players have collectively walked over 100 billion kilometres – roughly 334 trips between Earth and the Sun – and have caught a trillion Pokémon.

To mark the occasion, Scopely staged a surprise live event in New York’s Times Square, where more than 1,000 trainers battled a giant Mewtwo. The celebration continued with a free worldwide Pokémon GO Fest 2026, featuring special research, increased shiny rates and community activities across Asia, Europe, Oceania and North America. Regional events in Tokyo, Hong Kong, Taipei and other cities drew large crowds, underscoring the game’s role as a digital‑urban social platform.

Alongside the anniversary, the company announced a rebranding of the Niantic development team to “Scopely Explore,” prompting logo changes for Pokémon GO, Pikmin Bloom and Monster Hunter Now. Executives emphasized a future focus on community‑driven experiences beyond the phone, including updates to gyms and new social features.