Newcastle United extends multi-year partnership with BetMGM

Newcastle United has announced a multi-year extension of its commercial partnership with BetMGM, the sports betting brand operated in the UK and Europe by LeoVegas Group. The agreement solidifies BetMGM’s role as the club’s official UK and European betting partner, a relationship that originally began in 2023.

Under the renewed deal, BetMGM will maintain a prominent presence at St. James’ Park through LED screens, media walls, and various matchday activations. The partnership aims to provide fan-focused experiences, including hospitality and unique engagement opportunities such as the BetMGM Half-Time Challenge.

Newcastle United’s Chief Revenue Officer, Dave O’Connor, stated that the renewal reinforces the club’s ambition to build a global commercial portfolio by partnering with best-in-class brands.