Newell's Old Boys signs four-year kit deal with Atomik

Club Atlético Newell's Old Boys has entered into a strategic four-year commercial partnership with sportswear brand Atomik. The agreement, which is set to begin in 2027, will see Atomik serve as the official provider of apparel for both professional and youth squads.

Club leadership described the deal as a significant economic advancement, offering terms that are substantially better than previous historical contracts. The partnership includes merchandise sales royalties, performance bonuses linked to sporting achievements, and exclusive benefits for club members.

Beyond apparel, the agreement includes infrastructure development at Parque Independencia. Atomik and the club will collaborate on the construction of a new official club store and a dedicated historical museum to enhance the fan experience and increase the institution's assets.