News Australia launches retail masterclass for Black Friday

News Australia has announced a free 45-minute live webinar, titled ‘In Session: Retail’, designed to assist small and medium-sized retailers in preparing for the Black Friday and Cyber Monday shopping periods.

The masterclass aims to provide actionable strategies based on consumer intelligence. Research from The Growth Distillery indicates that 84% of Black Friday consumers are delaying purchases until sales begin. Additionally, an estimated 8 million consumers are now utilizing AI tools to assist in their shopping decisions.

Speakers for the session include Gerard Richardson, News Australia National Head of Retail; Bethan Hockey, Head of Growth Intelligence at The Growth Distillery; Matt Proud, Director at The Trade Desk; and Sophie Miura, General Manager of eCommerce at News Australia. Topics will cover consumer spending habits, advertising channel selection, and shoppable content to help businesses convert interest into sales.