Newspaper print fashion returns via Desigual and Y2K trends

The newspaper print aesthetic, famously popularized by John Galliano for Dior and worn by Carrie Bradshaw in the third season of ‘Sex and the City’, is experiencing a resurgence in contemporary fashion. The Spanish brand Desigual is reinterpreting this bold style through a modern, urban lens, incorporating the print into dresses, skirts, blazers, and accessories.

While the trend is closely linked to the early 2000s pop culture icon, its origins date back to 1935, when Elsa Schiaparelli used newspaper clippings in her designs. Recently, the print has reappeared on runways for brands like Chanel and Dior, with celebrities such as Jenna Ortega also reviving the iconic Galliano aesthetic, signaling a broader interest in Y2K-era archive pieces.