NEX Brain AI platform launches in Vietnam to drive brand growth

The AI-driven brand growth platform NEX Brain™ was officially launched in Hanoi on October 9, 2026. Developed in Singapore, the platform aims to assist Vietnamese enterprises by connecting market analysis, brand assessment, growth opportunity identification, strategic planning, and communication measurement.

The launch event was organized by Chicilon Group, a strategic media partner, in coordination with the Vietnam Chamber of Commerce and Industry (VCCI) and the Vietnam Sales & Marketing Directors Club (CSMO Vietnam). The platform utilizes artificial intelligence and big data to help businesses make more accurate decisions and optimize their brand investment resources.

Nguyen Quang Vinh, Vice President of VCCI, noted during the event that AI and digital technology are reshaping how businesses approach the market. He emphasized that brands have become strategic assets reflecting a company's competitive capacity and sustainable development potential. The launch series is scheduled to continue in Ho Chi Minh City on October 15.