Nexen Tire expands Latin American presence via Brazilian partnership

South Korean tire manufacturer Nexen Tire is expanding its international presence through a partnership with Pró Pneu Auto Center in Jaraguá do Sul, Brazil. This location serves as the first official Nexen store in Latin America.

Nexen Tire, founded in 1942, supplies original equipment (OE) tires for nearly 30 global automotive brands, including Porsche, BMW, Dodge, Kia, and BYD. The company operates research and development centers in South Korea, the United States, and Europe.

When selecting tires, experts emphasize that technical criteria should take precedence over price. Key factors for safety and performance include adhering to factory specifications for width, profile, and diameter, as well as monitoring load and speed indices. Proper tire maintenance and selection are critical for reducing braking distances, preventing hydroplaning, and improving fuel efficiency or electric vehicle autonomy.