Nexen Tire hosts motorsport event at Everland

Nexen Tire is hosting a specialized experiential event at Everland through October 31 as part of the ‘What Ever Series: Final Lap’ motorsport-themed festival. The initiative is a result of a partnership between Nexen Tire and the Samsung C&T Resort Division, which has co-hosted the ‘Nexen Tire Speedway Motor Festival’ since 2023.

As part of the event, the company is running a ‘Tire Rolling Challenge’ at the Everland Global Fair plaza. Participants can attempt to roll tires into target goals to win souvenirs. The event features the N’blue S summer tire and the N’blue Four Seasons 2 all-weather tire, both of which utilize the company’s ‘EV Route’ technology designed for both electric and internal combustion engine vehicles.

The N’blue S is an original equipment (OE) supplier for models such as the Audi A3, Volkswagen Golf, and BYD Dolphin Surf. The N’blue Four Seasons 2 has received European winter tire certification and positive ratings in German Auto Bild tests.