Nexen Tire opens new logistics center in Perth, Australia

Nexen Tire has established a new logistics center in Perth, Western Australia, to expand its local supply chain and strengthen its presence in the Australian market. This new facility complements existing logistics hubs in eastern cities such as Sydney, Melbourne, and Brisbane, allowing the company to build a nationwide distribution network.

The expansion aims to provide faster and more stable product supplies to local distributors and consumers while improving inventory management efficiency. To bolster brand recognition, Nexen Tire is introducing ‘shop branding’—applying a unified design based on its signature purple color to partner stores—and continuing its sports marketing through the sponsorship of the A-League professional football team, Sydney FC.

The company’s Australian subsidiary has shown significant growth, with first-half sales increasing by more than 50% compared to the same period last year and growing 2.6 times over the past two years. Nexen Tire also plans to leverage its experience supplying original equipment (OE) tires to premium global brands like Porsche, Mercedes-Benz, BMW, and Audi to further engage Australian consumers.