Nexen Tire to supply three tire models for new Hyundai Avante

Nexen Tire has announced it will supply three types of original equipment (OE) tires for Hyundai Motor Company’s eighth-generation ‘The All New Avante’. The company is implementing a customized supply strategy tailored to the specific climates and road conditions of different global markets.

For South Korea and North America, Nexen will provide the Enpritz S (16 and 18-inch), a four-season tire featuring 3D cuff technology for improved grip on snowy roads and variable pitch block design to reduce driving noise.

In Europe, where summer tires are more common, the company will supply the Enblue S (16-inch), designed with optimized grooves and sipes to maintain braking and handling stability on wet roads.

For the Middle East, characterized by high temperatures and frequent long-distance driving, Nexen will supply both the Enblue S (16-inch) and the N'Pera Primus (18-inch). The Enblue S focuses on low rolling resistance for fuel efficiency, while the N'Pera Primus offers enhanced wear resistance for durability.