Nexon hosts Blue Archive 5th Anniversary Festival in South Korea

Nexon held the Blue Archive 5th Anniversary Festival at KINTEX in Goyang, South Korea, to celebrate the global service milestone of its popular game. The two-day event attracted 12,000 attendees, with all tickets selling out rapidly during pre-registration.

The festival featured large-scale installations of in-game bosses, including Hesed, Bina, and Hod, alongside recreations of in-game environments like the player's office for photo opportunities. Attendees participated in various activities, such as the “Kibotos Market,” which hosted 97 fan-artist teams selling secondary creations, and interactive mini-games like the “Goz” group quiz and the “Gebura Radiator Booster.”

In addition to entertainment, the event included a “Developer Commentary” session and a live broadcast by PD Kim Yong-ha to announce future updates and IP expansion plans. Nexon also integrated social responsibility into the festival through a blood donation campaign held in collaboration with the Korean Red Cross.