NEXT INNOVATION joins Nagoya city’s Brand Partner program

NEXT INNOVATION株式会社, a growth‑support firm headquartered in Ichinomiya, Aichi Prefecture, announced its registration as a "Brand Partner" in Nagoya City’s city‑promotion scheme. The program, which aims to showcase Nagoya’s image as a "gentle large city," invites companies to create and disseminate products and services that highlight local attractions.

CEO Takafumi Hinata, a native of Nagoya’s Midori‑ku district, said the partnership will leverage the company’s expertise in combining entertainment, sports, food and technology to link regional and metropolitan markets. Initiatives include using fire‑hydrant signage for a "sports × regional disaster‑prevention" campaign, developing a locally‑sourced health‑focused lunch box through MYPLATE, and collaborating with renag coffee on a Nagoya‑specific specialty blend. All three projects will display the Nagoya Brand Partner logo on packaging and promotional materials, aiming to raise the city’s profile both within Japan and beyond.