Nextdoor launches Neighborhood Intelligence for granular ad targeting

Nextdoor Holdings has launched Neighborhood Intelligence, a new data engine designed to allow advertisers to target specific neighborhood boundaries rather than broad ZIP codes. The platform utilizes a proprietary neighborhood graph built from verified addresses to map approximately 350,000 distinct neighborhoods globally. This shift aims to provide national brands with more granular local targeting, addressing the limitations of ZIP codes which can flatten significant geographic and demographic differences.

In pilot campaigns conducted between mid-2025 and mid-2026, the company reported a 1.28x increase in brand awareness. The service is positioned as a managed offering for advertisers looking to improve local media precision.

For service-based businesses, such as construction and home improvement companies, the platform offers opportunities to connect with homeowners through localized messaging and community engagement. Experts suggest that successful use of the platform involves targeting specific profitable neighborhoods, answering homeowner questions regarding service costs and timelines, and utilizing seasonal campaigns to showcase visual project results.