NextGen Bank 2027 evaluates regional banks for young customers

The Gesellschaft für Qualitätsprüfung mbH has launched the NextGen Bank 2027 assessment, a specialized bank test designed to evaluate how regional banks meet the needs of young adults. A new digital platform, Young-Finance-Award.de, has been established to provide localized results, allowing users to identify the best banks for young customers within specific cities.

Initially covering more than 100 cities, the regional evaluation is set to expand to over 200 locations. This shift from supra-regional comparisons to local orientation aims to provide more practical guidance for consumers. The assessment is based on findings from the NextGen Study 2026, which surveyed 1,000 Germans aged 18 to 30 regarding their banking preferences and expectations.

The award highlights regional banks that successfully engage Generation Z by tailoring communication strategies and financial services to their specific habits and information-seeking behaviors.